The 5-Minute Weekly Review

  1. Subscriber delta — Net new this week vs last. Up, flat, or declining?
  2. ER trend — Above or below your 30-day average? Above = good content week. Below = investigate.
  3. Best post — Highest ER post this week. What format? Can you replicate next week?
  4. Viral check — Any post above 2% virality? What made it spread?
  5. Cadence check — Did you hit your target posts per week?

Interpreting Week-Over-Week Changes

Metric changeWhat it meansAction
ER up 10%+Content resonating betterIdentify why — replicate the format
ER down 10–20%Off week — normal variationMonitor for 2nd week
ER down 20%+Structural issueFull content audit + ER recovery playbook
Growth spikeViral or promotion workedDocument and analyze what drove it
Growth flatDistribution stalledPlan cross-promotion or viral content push
Subscriber dropContent or topic mismatchReview recent content for drift from your core topic
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